In this episode of Printing's Alive, Warren Werbitt chats with Bettylyn Krafft about her journey in the print industry and the impact of the Phoenix Challenge. They discuss differences between high school and college competitions, workforce development challenges, and student engagement. Bettylyn highlights the Phoenix Challenge's unique education program and the importance of industry involvement. They explore creating connections for workforce development, contributions from suppliers, and engaging students with hands-on demonstrations. The episode wraps up with success stories, addressing misconceptions about print, and a call to involve young people in the industry.
00:00 Meet Bettylyn Krafft
02:06 Bettylyn’s Print Journey
04:40 Phoenix Challenge Origins
04:59 High School vs College Events
06:31 Why Outreach Matters
07:52 Education System Challenges
11:53 Teacher Support Network
15:29 Converters Must Step Up
18:59 Supporters and Sponsors
22:49 Hands On Recruiting Ideas
28:35 Scouts Merit Badge Program
30:24 Merit Badge Aha Moments
31:38 Industry Allies and Phil Kelly
32:40 Print Is Vital Not Dead
35:25 Tracking Alumni Success Stories
36:54 Alumni Leaders Give Back
39:21 Marketing Outreach and Partners
47:05 Funding Press Moves and Costs
53:11 Call to Action and Closing
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