Printing's Alive host Warren Werbitt welcomes Mark Potter, CEO of Conduit Inc., to discuss the importance of printing in today's digital age. Potter shares his journey of starting Conduit Inc., the evolution of his business, and the impact of launching The CANVAS Magazine. They dive into the power of segmentation in marketing, the role of content in building relationships, and the significance of print as a tool for genuine human connection.
00:00 Introduction and Guest Welcome
00:58 Mark Potter's Journey with Conduit Inc.
03:25 The Success of The CANVAS Magazine
06:30 The Importance of Content Creation
09:19 Challenges and Strategies in Print Marketing
12:10 Segmentation and Vertical Strategies
15:49 The Power of Print and Direct Mail
20:35 Building Relationships Through Print
31:27 Value Beyond Price in Sales
33:48 The Importance of Professionalism in Sales and Marketing
34:13 LinkedIn Profiles: A Missed Opportunity
34:56 The Shock of Unprepared Salespeople
36:34 Sales and Marketing Silos
37:07 The Challenge of Data Sharing in Sales
38:50 Optimizing Sales Resources
39:31 Building Deep Client Relationships
42:17 The Power of Storytelling in Sales
47:07 The Art of the Elevator Pitch
47:54 The Value of Personal Connections
52:43 The Role of Authenticity in Business
01:00:15 Closing Thoughts and Optimism for Print
To watch the video version of this podcast, click here.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
