In this episode of Printing's Alive, Warren Werbitt is joined by Bryce Poremba and Blake Peterson to delve into the diverse world of print. They discuss the scope and importance of the industry, addressing common misconceptions and the everyday impact of print. The episode highlights the challenges of an aging workforce and the need to attract young talent through engaging strategies and industry events. They explore opportunities presented by new technologies, the role of designers, and the importance of effective marketing. Emphasis is placed on mentorship, leadership, and collaboration among industry associations. The episode concludes with a positive outlook on the print industry's future and a call to involve young voices in shaping its direction.

00:00 Welcome and Guests

01:13 Meet Blake and Bryce

03:20 Why Print Matters

03:49 Print Misconceptions

07:14 NextGen Origins

10:43 Industry Challenges

17:10 Modernizing the Message

20:14 Recruiting Young Talent

22:16 Selling Lifestyle Not Specs

25:07 Designers and Embellishment

28:21 Leadership and Supplier Wins

29:28 Samples That Stick

30:21 Marketing Too Late

31:35 Mentorship And Ownership

33:12 Make Print Look Cool

35:08 Daughter Spots Spot UV

37:55 NextGen Group Vision

41:02 Independence And Branding

46:32 Conference In Nashville

49:52 Invest In Young Talent

50:52 Final Thoughts On Print

To watch to the video version of this podcast, click here.

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