Amanda Nicassio, a Women in Print Alliance member, didn’t plan to build a career in print — she started as a temporary receptionist and discovered an industry where curiosity and adaptability could take her far. In this episode of Her Imprint, Amanda shares how she grew within Dumont Printing, a PRINTING United Alliance member, over the past decade, gaining experience across operations, ERP systems, production, and leadership before stepping into her current role in sales.

Amanda offers a refreshing perspective on what it means to succeed in print today. From relationship-driven selling to navigating chaos with confidence, she explains why understanding the full business — not just the product — is key to delivering real value to clients. She also opens up about imposter syndrome, growth through discomfort, and the importance of staying curious. Her message is clear and powerful: you don’t need to have it all figured out — you just need to believe you belong.

02:00 – The 75-Year Legacy of Dumont Printing
03:30 – Starting as a Temp Receptionist
05:00 – Finding a Career in Print Unexpectedly
07:00 – Why Dumont Is a Unique Place to Work
09:00 – Transitioning Into Sales
11:00 – Relationship Driven Sales vs Transactional Selling
13:00 – Understanding Client Goals and ROI
15:00 – Learning the Business From the Inside Out
17:00 – ERP Systems and Operational Growth
19:30 – Women in Leadership and Manufacturing
22:00 – Confidence and Imposter Syndrome
25:00 – The Power of Curiosity and Growth
26:30 – Advice to Her Younger Self