Jolie Cypert didn’t follow a traditional path into print—and that’s exactly what makes her story so powerful. A former attorney with an MBA, Jolie pivoted into franchise ownership while six months pregnant, taking on not one but three FastSigns locations from day one. In this episode, she shares how that leap turned into a thriving, four-location business and why the creative, problem-solving nature of signage keeps her energized.

But this conversation goes far beyond business mechanics. Jolie opens up about redefining success — from revenue goals to culture, community, and impact. She talks candidly about motherhood, leadership, and the reality of “work-life chemistry,” as well as the importance of surrounding yourself with other women who understand the journey. Her biggest advice? Keep moving forward — even when you don’t have all the answers.

01:00 Intro and overview of Jolie’s business
02:00 From law school to franchise ownership
03:00 Why print and signage stood out
05:00 Finding her role and working with her husband
08:00 Understanding customer needs beyond the jargon
10:00 The power of franchise community
12:00 Why support systems matter for women leaders
14:30 Working with a spouse and defining roles
16:00 Work-life chemistry and motherhood realities
19:00 Growth mindset and informal mentorship
21:00 Redefining success beyond revenue
22:30 Building intentional company culture
24:00 Leadership self-awareness and ripple effects
27:00 Advice for women starting their journey