Tonya Spiers didn’t just grow up in print — she transformed what a modern print business can look like. As President of Knight Abbey, she led a major shift from traditional processes to roll-to-roll and automated workflows, dramatically increasing output while reducing complexity across the operation. In this episode of Her Imprint, Tonya shares how data, efficiency, and a willingness to take calculated risks helped her scale the business from $7 million to $15 million while redefining how work flows through her shop.

Beyond technology, Tonya is deeply committed to building a strong team culture rooted in trust, accountability, and continuous improvement. She opens up about leading through change, earning buy-in from employees, and why staying stagnant is the biggest risk in today’s print industry. Her message is clear: trust your instincts, use your voice, and never shrink to fit the room — build something that fits you.

01:00 – Introduction to Tonya Spiers
01:30 – Inside Knight Abbey and Casino Printing
02:00 – Why She Invested in Roll-to-Roll Technology
02:40 – Using Data and MIS to Guide Big Decisions
03:30 – Reducing Touchpoints and Increasing Efficiency
04:30 – Scaling From 7 Million to 15 Million in Revenue
05:30 – Impact of Automation on Team and Workflow
06:30 – Managing Change and Gaining Employee Buy-In
08:00 – Leading With Responsibility for Employees’ Lives
09:00 – Growing Up in a Family Print Business
10:00 – From Medical Career Path to Print Leadership
11:00 – Competitive Drive and Scaling the Business
12:30 – Why Print Is Still Growing Not Dying
14:00 – Engaging the Next Generation in Print
16:00 – Technology Opening Doors for Women in Print
18:00 – The Future of Offset vs Digital
19:30 – Innovation Speed and Production Gains
21:00 – Building a Team Culture of Respect and Accountability
23:00 – Leadership Style Hands-On and Data-Driven
25:00 – Advice to Her Younger Self: Confidence and Voice