Charity Jackson never planned to build a career in the sign industry — but when the company she worked for closed its doors, she and her future husband took a leap and started their own business. More than 30 years later, Visual Horizons Custom Signs has grown into a trusted provider of vehicle wraps, fleet graphics, and signage, built on relationships, reputation, and a deep understanding of what customers need. In this episode of Her Imprint, Charity shares what it really looks like to build a business from the ground up — without a roadmap.

Charity also offers a powerful perspective on women in manufacturing and the trades. From proving herself in a male-dominated industry to mentoring the next generation, she explains why hands-on careers like signage and print are not only viable — they’re essential. Her message is direct and unapologetic: stay persistent, trust your instincts, and don’t let anyone tell you what you can’t do.

01:00 – Introduction to Charity Jackson
02:00 – Starting Visual Horizons Custom Signs at 20
04:00 – Finding a Niche in Vehicle Graphics
06:00 – Partnering vs Doing Everything In House
08:00 – Building Relationships in a Competitive Market
10:00 – Surviving and Thriving Through Industry Changes
12:00 – COVID and the Boom in Signage Demand
14:00 – Growing a Business Without Formal Training
17:00 – The Evolution of Sign Technology
20:00 – Women in the Sign and Print Industry
23:00 – Why Trade Skills Matter More Than Ever
26:00 – Confidence and Thick Skin in Business
29:00 – Advice to Her Younger Self