Carla Johanns is the kind of leader who sells a million dollars in ten months during a brutal market — and still wonders if it was enough. As CEO of Simpson Print, a 63-year-old diversified print manufacturing company north of the border, Johanns has built something that's hard to categorize. Agency. Designer. Structural engineer. Warehousing and logistics expert. Oh, and printer — though she'll be the first to tell you that's the easiest thing they do.

In this episode of Her Imprint, Johanns opens up about coming back to the family business after a devastating loss, confronting quiet but persistent gender bias head-on, and why she's deliberately stepping back from day-to-day leadership — not as a retreat, but as a strategy. She talks about what it means to be a hunter in a relationship-driven industry, the generational lessons she's passing to her daughters, and why she believes every woman in print needs to get on the floor, run a press, and learn the trade before she tries to lead it. Raw, energizing, and deeply honest.

1:00 — Welcome & Introduction: Who is Carla Johanns?
1:45 — Simpson Print: 63 Years, One of Canada's Most Diversified Print Manufacturers
3:30 — Why Logistics Is Now as Important as Print Production
5:00 — 3D Activations, Structural Engineering & What "More Than Ink on Paper" Really Means
7:00 — Carla's Unlikely Entry: Coming Back to Stabilize Her Family
8:30 — Selling $1M in 10 Months Against Tough Odds
12:00 — Why Print Never Looks the Same 48 Months Later
14:00 — Cashflow Is King: Reinvesting in the Ecosystem
15:00 — Being a Woman in the Industry: What Changed, What Didn't
18:00 — Encouraging Women to Lead, Not Just Manage
22:00 — WEConnect Certification & the Power of Female Entrepreneurship
23:30 — COVID, Pivoting, and How Simpson Group Opened a Vaccine Clinic
25:30 — Tariffs, Fuel Surcharges & Finding the Silver Lining
28:30 — Run Your Life as If You've Written Your Eulogy
29:00 — Advice to Her Younger Self: Hunt, Be Deliberate, Be Kind