I was in Staples—an office supply chain—recently with my dad. As I waited for him to complete making photocopies, I noticed a display set up in a highly visible part of the store. Without any signage or fanfare was a wall completely full of backpacks.
The date was Sunday, June 22. School was out and given the various colors, these backpacks were clearly aimed at schoolchildren.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.