Tyler Jeffrey

PODi Forum To Explore Success Variables ANAHEIM, CA—Strategies for success in variable data marketing and case studies of companies that have put them into practice will be featured at the 2007 Application Forum organized by PODi, the Digital Printing Initiative. The event, scheduled to be held February 12-14 at the Hilton Anaheim, will feature several head-liners. With an analysis of the state of the industry as a lead-in, PODi President Rab Govil will explore key differences between a solution and a product. Attendees will learn how to choose which variable data marketing solution to offer and how to build it, along with gaining insights into the