Ted Robison

Nearly a decade of economic recession has made life hard for a number of California printers. No surprise considering that many clients moved away from a tough economy and took their business with them, while others underwent reorganization. Most of the rest slashed budgets just to survive. Despite this difficult period, Cerritos, CA-based Penn Lithographics has thrived, exhibiting measurable growth in quantity and quality, while positioning itself as an important regional competitor. The question, of course, is, "How?" On the Offensive"At a time when many printers reduced or eliminated promotions and ignored growth possibilities, we did exactly the opposite," explains Penn President Bob Howington. "We

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