Businesses in a variety of verticals, whatever that market may be, likely have common expectations – a cluster of branded features that can serve as a guide to help them achieve their branding goals. This thoughtful discussion includes viewpoints representing the wide-format, apparel, and promotional products spaces.
Dan Marx
Dan Marx, Content Director for Wide-Format Impressions, holds extensive knowledge of the graphic communications industry, resulting from his more than three decades working closely with business owners, equipment and materials developers, and thought leaders.
Peter van Teeseling, executive director of Dscoop, discusses the recent Dscoop Edge Rockies event, held in Denver Colorado. He discusses, the event, the changing needs of today's PSPs, and Dscoop's efforts to build the next generation of print professionals.
Sustainability has become a part of doing business. And, whether efforts to become more sustainable are kicked off by environmental commitments, continuous improvement efforts, or more recently, mandates, those companies undertaking efforts see benefits.
Linda Bishop of Thought Transformation discusses how print sales is changing amid smaller marketing budgets, leaner teams, economic uncertainty, and AI-driven outreach.
Each year, Wide-format Impressions recognizes its industry Rising Stars – printing professionals who are growing, flourishing, and impressing in their positions. For this episode, we’re talking with a couple of our previous Rising Stars to see where their careers have taken them and how they view today’s printing industry.
The promotional products market is huge, amounting to more than $26B in revenue annually in the United States alone. And while promo represents a significant opportunity for print service providers. In this episode Theresa Hegel, Executive Editor, Special Projects & Sustainability with ASI, the Advertising Specialty Institute, illustrates the opportunity.
More Blogs
