Girls Who Print Canada launched Community Huddles, a new monthly online event series designed to bring Canadian women in print together with mentorship, education, advocacy, and career development.
Christine Yardley
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
Ashley Roberts is Content Director of Printing Impressions.
Christine Yardley didn’t just evolve with the print industry—she redefined it. From typesetting to trailblazing embellished print, she shares her journey of resilience, creativity, and leading with empathy.
Print, as part of an optichannel marketing experience, is crucially important these days. A brand only has a few seconds to make an impression with its printed piece, whether it’s packaging, direct mail, or signage. But there are ways to increase the chances that a printed piece will make that impact.
Embellishments not only add perceived value to a printed piece, they can add revenue, bring in new customers, and diversify a print services provider’s mix of offerings. There are considerations to be made, though, when adding or expanding any new service.
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