Print, as part of an optichannel marketing experience, is crucially important these days. A brand only has a few seconds to make an impression with its printed piece, whether it’s packaging, direct mail, or signage. But there are ways to increase the chances that a printed piece will make that impact.
Christine Yardley
Embellishments not only add perceived value to a printed piece, they can add revenue, bring in new customers, and diversify a print services provider’s mix of offerings. There are considerations to be made, though, when adding or expanding any new service.
More Blogs