Ron Demske

That is the (killer) question... BY CHERYL A. ADAMS "It's not really a matter of ROI, but RIB—remain in business," contends Maureen Richards, technical director of prepress at United Lithograph, in Somerville, MA. (She attributes the RIB acronym to an article she saw.) "There are a lot of efficiencies that can easily justify the ROI on CTP, but the ability to do a quick fix when customers want to make last-minute changes is what makes CTP so valuable. You're able to make those changes and still be on press within moments of deadline. CTP gives you optimum control of the prepress process." Customers