InfoPrint Solutions Co., a joint venture between IBM and Ricoh, today announces another step in its on-going program with the Chief Marketing Officer (CMO) Council through the formation of the Corporate and Faculty Leadership Committees, in support of a milestone research initiative. These groups of leading marketers, experts, authors and academics will provide insight to support InfoPrint’s commitment to and continual drive to educate the marketplace on the value of TransPromo. The company has also been working in partnership with the CMO Council to launch several pilot TransPromo projects with blue chip brands across North America.
ROLLING HILLS ESTATES, CA—Sept. 19, 2007—A new report looks at print buyers’ interests in and experiences with e-procurement offerings, and how companies are saving money with e-procurement solutions. Titled “The Print e-Procurement Marketplace: 2007 Print Buyer Survey Results,” the report results from the EDSF research grant and mentor program. An EDSF grant was awarded to George Mason University in Fairfax, Va., where faculty collaborated with Gartner to conduct the research. EDSF is the international, non-profit organization dedicated to the document management and graphic communications industries. The report is available now as a free download at www.edsf.org. ”Today’s web-to-print tools are viable options for print
Many printing companies are running profitable mailing and fulfillment operations as part of their evolution into full-service graphic communications solutions providers. The printers who are still evaluating whether these service offerings make sense for their organizations, however, may need a little guidance in making that all-important assessment, notes National Association of Printing Leadership (NAPL) associate consultant Clint Bolte, president of Clint Bolte & Associates and author of the NAPL book How Fulfillment Services Drive Print Volume. "When done correctly, mailing and fulfillment can be a lucrative profit center for printers," Bolte advises. "However, these are areas where customers' tolerance for missteps is extremely