In this episode of Print Buying #UKvUSA, LinkedIn Trainer Nigel Cliffe joins Deborah Corn and Matthew Parker to discuss converting networking relationships into actual business strategies for increased engagement on the platform and reassessing the value of groups.
Matthew Parker
Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, delivering printspiration, education, and resources to print and marketing professionals around the world. Through her site, speaking engagements, live and virtual events, Podcasts from The Printerverse, PrintFMradio.com, and ProjectPeacock.TV, she connects the industry to ideas that drive business forward. Deborah is the founder of International Print Day and Executive Director of Girls Who Print, a global nonprofit supporting women throughout their print and graphic arts careers. She also draws on 25+ years as an agency print producer to help companies build stronger customer relationships. Explore the Printerverse at PrintMediaCentr.com
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
Deborah Corn and Matthew Parker debate the relevance of salespeople in the contemporary online climate, recruitment and compensation for print sales teams, and reframing the role of a salesperson as an influencer and content creator.
In this episode of Print Buying #UKvUSA, Matthew Parker and I discuss the paper shortage and how print service providers can turn delays into service offerings that help customers continue their marketing and communications.
In this episode of Print Buying #UKvUSA Deborah Corn and Matthew Parker discuss what to leave behind in 2021, new print business opportunities in 2022, and strategies for a profitable year.
In this episode of Print Buying #UKvUSA, Deborah Corn and Matthew Parker discuss the crafting of customer communications, determining frequency and format to keep recipients engaged.
In this episode from Podcasts from the Printerverse, Matthew Parker and Deb Corn discuss investments that help printers create long-term relationships with print customers and ROI for their businesses.
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