Print Buying U.K. vs. U.S.: What Investments Matter to Print Customers?
This Podcasts from the Printerverse episode was recorded pre-COVID-19. It holds up as a meaningful conversation that can be applied as you plan your strategy to reengage with print customers beyond immediate pandemic and recovery needs.
In this episode, Matthew Parker and I discuss investments that help printers create long-term relationships with print customers and ROI for their businesses. True to style, in this episode we agree on some points and disagree on others, however it’s unanimous that the investment in people is the most significant any business can make. That point has never been more important as we move forward in uncharted waters.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.