Marco Boer

Mark Michelson is the Editor-in-Chief of Printing ImpressionsServing in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com

During the 2017 Inkjet Summit, Nathan Safran, director of research for NAPCO Media, and Marco Boer, VP of I.T. Strategies, provided insight into the minds of marketers and how they view direct mail — and print — as part of the overall marketing mix.

The fifth annual Inkjet Summit held this week combined expert talks with numerous inkjet user group panels, peer-to-peer printer networking, and one-on-one meetings between attendees and inkjet technology providers to provide a best practices roadmap for successful inkjet printing adoption.

With the 2016 Inkjet Summit in Ponte Vedra Beach, Fla., as the backdrop for this PI Xchange video, leading industry consultant Marco Boer discusses why the production inkjet market is growing at a 27% CAGR, how its rapid adoption is altering the industry landscape in terms of new mass-customization product applications, and what market impact new sheetfed inkjet presses debuting at drupa will have for small- and medium-size print shops.

The third-annual Inkjet Summit, held April 27-29 in Ponte Vedra Beach, Fla., was the largest and best one yet. With an abundance of unbiased expert educational presentations, user panel and case history discussions, as well as peer-to-peer networking opportunities, the Inkjet Summit 2015 exceeded the expectations for printer attendees and sponsors, alike.

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