Marco Boer

Mark Michelson is the Editor-in-Chief of Printing ImpressionsServing in this role since 1985, Michelson is an award-winning journalist and member of several industry honor societies. Reader feedback is always encouraged. Email mmichelson@napco.com

At the Dscoop Edge 2019 convention, held in Orlando at the end of March, HP users from around the world came together for three days of intensive education, networking and learning about new technologies and trends.

During the 2017 Inkjet Summit, Nathan Safran, director of research for NAPCO Media, and Marco Boer, VP of I.T. Strategies, provided insight into the minds of marketers and how they view direct mail — and print — as part of the overall marketing mix.

The fifth annual Inkjet Summit held this week combined expert talks with numerous inkjet user group panels, peer-to-peer printer networking, and one-on-one meetings between attendees and inkjet technology providers to provide a best practices roadmap for successful inkjet printing adoption.

With the 2016 Inkjet Summit in Ponte Vedra Beach, Fla., as the backdrop for this PI Xchange video, leading industry consultant Marco Boer discusses why the production inkjet market is growing at a 27% CAGR, how its rapid adoption is altering the industry landscape in terms of new mass-customization product applications, and what market impact new sheetfed inkjet presses debuting at drupa will have for small- and medium-size print shops.

More Blogs