By Erik Cagle President Kennedy put it best when he said: "Ask not what mailing services can do for you, ask what mailing services can do for your customers." OK, so there's a little liberty taking with the paraphrasing. But there is considerable value in putting another tool in the commercial printer's sales kit. Obviously, JFK never lived to see the marriage of printing and mailing under one roof. In his day, a dedicated mailing house handled direct mail. Commercial printers were still a generation away from uttering "one-stop shopping." They would soon realize the value of selling more to current customers, and

Daniels Printing communicates—and flourishes—without limits, generation after generation. By Erik Cagle FORGET ABOUT Fenway Park and the Red Sox, the Patriots and Cheers, or even the Kennedy clan, for that matter. No, to find a truly enduring institution in the state of Massachusetts, one needs to look at one of its most successful, long-running businesses. Long before anyone had ever heard of the Babe Ruth Curse or Frasier Crane, there was Abraham Daniels. And while community staples come and go, the name Daniels (three generations after Abraham) and its corresponding reputation remain a fixture in commercial printing. Armed with a new logo, Daniels

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