While digital printing technologies provide myriad new opportunities for commercial print providers, the reluctance of salespeople used to selling offset jobs may hamper efforts to realize its benefits. These sales training experts discuss overcoming that — and more.
EAST HAMPTON, NY—August 27, 2008)—Take three days and become a student again. “Profit University. . .Knowledge is Profit” is this year’s theme for the 2008 annual DICE (Digital Imaging Customer Exchange) Conference Oct. 9-11 in Las Vegas. Topics cover strategic planning, self promotion, mining data, improving sales efforts, managing operations and much more. Interact and learn from expert industry “faculty.” Keynote speakers are Bill Wagner, CEO and Co-Founder, Accord Management Systems, Inc. and Joe Truncale, President & CEO, NAPL. Pre-conference workshops hosted by industry leaders are offered on October 9th: • Strategic Planning - Kate Dunn, President, Digital Innovations Group
ROCHESTER, NY—August 19, 2008—PODi, the Digital Printing Initiative, announced today that a stellar group of industry leaders has been confirmed to chair track sessions at its seventh annual AppForum, January 19 - 21, 2009 in Las Vegas at the Rio All-Suite Hotel & Casino. • Laurie Beasley, President of the DMA of Northern California, will chair the new Direct Marketing Track. Laurie runs Beasley Direct Marketing and has managed hundreds of successful direct mail and online campaigns. She’s been honored with Echo, Summit, Marcom, Pyramid and Caples awards. • Joe Metzger, President of Metzgers Printing + Mailing will be leading the Web-to-Print Track.