In my former life, I was first a print buyer and then later became a sales rep for a printing company. I remember one seminar that my sales manager sent me to that taught that print sales is really a numbers game. If you cold call “X” number of companies per day, you’ll get “X” number of jobs to quote on and that will turn into “X” number of sales per month. The theory was that the most important thing that you could do as a sales rep was to cold call as many buying companies as possible. The higher the number, the more
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