Bob Jenkins

According to the Quick Printing Industry Profile of 1997, 80.8 percent of quick printers broker out thermography work. Why? "Quick printers would need an awful lot of thermography on their plate to bring it in-house," answers Tim Rice, vice president of sales and marketing at Sunraise, a Lexington, MI-based manufacturer of thermography equipment. "For the most part, quick printers would be best off to send it to their local wholesaler." Does that mean quick printers shouldn't even consider investing in thermography equipment? Not exactly. Rice simply suggests that you consider the degree of demand before adding thermography capabilities. Rick Short agrees. Short makes his

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