Ben Cooper

NEW YORK—Sappi Fine Paper, in partnership with The Print Council, hosted more than 200 area media and marketing specialists and publishers at the Art Directors Club here yesterday for a "Print Delivers NYC" lunch-and-learn event. The sixth such seminar in an ongoing series presented around the country by The Print Council, presentations raised awareness about the viability of print media and its effectiveness as part of cross-media communications.

The Mailing & Fulfillment Service Association (MFSA), a trade association representing nearly 600 service providers and suppliers to the mailing and fulfillment industries, has recently developed a “Plan For Success.” As part of the plan, the association has entered into an agreement with Ben Cooper to serve as its first, paid lobbyist to represent the membership’s positions on Capitol Hill.

DEPENDING ON your point of view, the news out of San Francisco is either devastating or a continued call to arms in the battle against Do Not Mail proponents and their efforts at passing legislation at the state and federal levels.

The four newest members of The Print Council are industry veterans and dedicated professionals with a sincere passion for the business of print. Custom Data Imaging Corp., Alcom Printing Group, The P.A. Hutchinson Co. and Panaprint, Inc. understand the strength and power of print and the need to work together in educating the next generation.

All three new members of The Print Council, HBP Inc., Mossberg & Company, and The Printing Industry of the Carolinas (PICA) have more than print in common. They understand that the ability to educate the newest generation of marketers is a necessity and believe The Print Council – a volunteer coalition that has been the leading advocacy group for print since 2003 – provides a valuable set of tools to do so.

The Print Council is stepping up its drive to unite print providers and media decision-makers behind the effectiveness of printing as a marketing, entertainment and educational medium. The accelerated effort is spearheaded by two new membership recruitment brochures produced by Council member Jet Inc., and a recently launched series of advertisements that were created by Council member NAK Marketing and Communications.

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