We are smack in the middle of a massive shift from offset to digital print.
Clearly, the idea of documenting your workflow architecture and environment resonated with those who read the last installment. It is not surprising! We all know that every business process should be backed up with documentation, but it is easy to push it down the priority list. Perhaps raising the visibility will help raise the priority!
Lots of companies are willing to tweak a process step or two to streamline their production workflows a bit; but who is willing to rip out existing equipment and processes and suspend business for three months to fundamentally change how they do business? Barksdale Portraits balanced the potential of leapfrogging ahead of the competition by three years to the risk of losing the company within a year and made the right call.
Companies really need help managing their collaterals and marketing assets. And they are willing to pay for this help.
Interview with Erica Derrington, graphic communications manager, Olathe Unified School District in-plant print shop.
There has been a lot of change in the printing and marketing services industry’s use of the cloud and SaaS since 2012.
Please take this short survey about your use of Cloud-based serives, and the results will be posted in a future blog.
I was interviewing Dr. John Leininger, Graphic Arts professor at Clemson University, about best practices in using social media for lead prospecting and, in just a few minutes, he made me really think hard about how I’m using social media.
A couple of weeks ago I asked people in the industry to share the VDP languages, workflow solutions and MIS solutions they use. It is always good to take a quick pulse of the industry and the results confirm much of what I already suspected. Here’s what I found.
One great thing about being in this industry for the past several decades, is that I’ve had a chance to witness and participate in the birth and evolution of some of the technology and services. One that has perhaps changed the most is how printers digitally receive jobs.
