I am writing from Heidelberg, Germany, where I have started a four-month internship at Heidelberger Druckmaschinen. Heidelberg has never before had a student from the United States intern at its world headquarters and, coincidentally, I have never been to Europe.
The common thread I see among printers I’ve talked with that have continued to see growth and success in the industry—even through tough economic times—is smart investment and application of software in their businesses. Printers need to proactively make an effort to get a handle on understanding software technology and the impact it can make
The outcry continues regarding Adobe’s announcement to put a “Send to FedEx/Kinko’s” button in Acrobat and Acrobat Reader. Everyone is very busy these days, so when 214 plus members of Print Buyers Online.com voted in last week’s PBO Print Buyer and Print Supplier Quick Polls, they spoke loudly both in terms of numbers and intensity. The consensus is that the vast majority of printers and print buyers are disappointed if not outraged by Adobe’s decision. Our polls show that 81% of print buyers and 94% of print suppliers feel that it’s inappropriate for Adobe to add a “Send to FedEx Kinko’s” button. Moreover, if
