As PRINTING United Expo takes Orlando next week, there’s a lot to be excited about. Paul Bobnak shares his plans for the show floor.
With postage rates holding steady, marketers gain a rare opportunity to plan with confidence. Here’s how to make the most of it.
Direct mail doesn’t have to be a horror story. Here are some tricks to create direct mail that delights, rather than frights.
In direct mail, not every recipient needs the full rollout. But adding a premium touch can show select donors they truly matter.
Direct mail shouldn’t be a monologue. It’s the start of a conversation. Here’s what to keep in mind when crafting your next mail piece.
I like to prepare early. How far along is your holiday mail planning? Here are some practical tips to get things rolling.
Direct mail is highly effective, but only when executed well. Here are the most common direct mail pitfalls and how to fix them.
Participating in your local Postal Customer Council (PCC) can drive business growth, improve partnerships, and support leadership.
If you send direct mail, now’s the time to leverage USPS promotions still active through the end of the year. Here’s a breakdown.
Retargeting has long been a cornerstone of digital marketing. But when applied to direct mail, the response can be even more powerful.
