Earlier this week, I came across a paper merchant’s Website (I will not mention any names here, and I’m sure they’re not the only ones) and was dumbfounded. They proudly show their visitors the American Forest & Paper Association (AF&PA) brightness chart, claiming that brightness equals paper grade.
Michelle Yang, Ben Graham and Steve Watson from Seattle-based design firm Turnstyle, created an identity and corresponding stationery system that is not only graphically memorable, but also sports a tactile memorability—all while oozing sophistication.
This week, Sabine Lenz, from PaperSpecs, highlights a wedding invitation line from RoxyLou Design + Press in North Attleboro, MA. A flowing engraved script; a tender pink, gold and yellow palette; romantic curling tendrils and tiny butterflies make up this beautiful invitation.
Over the last few years, we’ve seen our share of wood veneer business cards, but the veneer and printing industries have evolved. But let’s back up for a second and look at the amazing way these substrates are created. And believe me, this is worth a sales call to a potential customer all by itself.
Mama's Sauce, a boutique letterpress and silkscreen print shop in Orlando, FL, designed this fun and interactive 2013 calendar craft kit. Printed on French Paper in Construction Nightshift Blue, this piece was designed for the hands-on personality.
It was around Valentine’s Day when a red-striped promotional piece captured my paper lover’s attention within a millisecond. GLS, a single-source marketing services provider based in Minnesota, used CMYK and a triple hit of white to produce a beautiful striped pattern and ribbon effect. But it was the striking look and velvety feel of some of the hearts and stripes in the design that left me weak in the knees.
So how would a designer drill down to the core identity for a dental design firm? Take a look at this week's video from Sabine Lenz to find out.
This invitation grabbed our attention here at PaperSpecs. Red wines are the theme of the evening, and the letters R-E-D figure as the prominent design element in a clever marriage of the word and the color.
The best design reflects the culture of its time. And that's what I love about this invitation for the annual Luminocity Gala 2012, which is known for being a fashion-forward event. Drawing inspiration from the fashion forecast, the designers incorporated trending colors and styles.
Spanish magazine Revista Cruce, is gorgeous from the first of its 44 pages to the last. The variety of papers used in the magazine work together seamlessly—conveying the personality of the publication, enhancing the stories and bringing out the best in photographs.
