The trend of designing super-thick business cards and marketing materials is likely to be around for a while, so mastering the art of duplex laminating is definitely a good idea. With the right glue, opposite grain direction and proper testing, your duplexed projects will have the staying power your clients expect.
I love this quote from Nike’s promotional book: “To get to the next level, you often have to take a step back.” It may be a comment on the company’s fleece brand, but it also describes the awesome production attributes of this case-bound book.
I was asked to share the printer’s perspective in my “Against the Grain” blogs. So here’s my opinion on directed-to-buy paper programs: I hate them. Given the options of directed-to-buy, customer-furnished stock, and supplying stock from your own vendor, would any printer ever choose the directed-to buy option?
Business cards are still important, even in this digital age. The right card grabs the recipients attention, leaves an impression and builds trust. Unfortunately, there are a lot of wrong ones being produced (see “These Business Cards Are Crap” post).
I’m going through a pile of business cards that I “collected” at a recent industry event so I can write my follow-up cards and emails. The quality of many of the cards is, let me put it mildly...crap.
The three astronaut images on the front of this business card already catch your attention, but the even more outstanding element is—the perfing. The seemingly standard business card is perforated in two spots, enabling separation into three unique business cards.
At PaperSpecsGallery.com, we’d expect a print broker to have a great business card, and that’s exactly what Aslan Graphics has. Feast on these designer elements: the texture of the raised engraved ink against your fingertips; that white against black on the edge of the card; those lovely little notches in the side; and the great thickness from laminating two stocks together.
Will the current round of coated paper price increases hold? If the mills reduce supply because of cost pressures, then the increases will hold. History suggests that if the increases do hold, they may well evaporate over the next few months.
This set of four coasters is a great marriage of form and function, with a splash of technology mixed in. Including a QR code allowed the creative minds at Fizz to really show potential clients how successful marketing is done.
At PaperSpecsGallery.com, we believe that a great business card is your best sales tool. Case in point: Neenah Paper typically creates a unique business card for each major product launch. For the Classic line relaunch, the company literally glued strips of its 10 Perfect colors onto an Epic Black cover sheet. This card truly is a selling tool in its own right!
