To capture an audience, there is no better vehicle than a high-quality, visually alluring catalog. Of course you and I have always known about the distinct advantage catalogs have thanks to their photography, paper and print quality. And of course their attention-grabbing size.
This week, PaperSpecsGallery.com features the Paperkut Business Card, a fun, interactive and three-dimensional, business card from designer Tommy Perez. The business card takes a "business in the front, party in the back" approach—using duplex laminated stock, with white in front and a variety of color in the back.
“I need a reliable source for raised-print business cards.” Sounds simple enough doesn’t it? But wait...“The raised print is a design and not lettering.” Now we are narrowing it down.
This week, PaperSpecsGallery.com questions why you can't have a little fun while doing some good in the world? Designers Michael Osborne and Alice Koswara of MODSF took their lead from this attitude and created an elegant invitation with a modern twist for the Auction Napa Valley event.
I am realistic enough to know that no paper mill can visit every designer in the nation. Perfectly reasonable, but at least give them a chance to see what you have on offer without asking them to jump through numerous hoops and wait, and wait.
This week, PaperSpecsGallery.com features the catalog for the yet to be launched NOE undergarments. The lines inspiration, a unique combination of the hard lines of cityscapes and feminine fluidity, calls for an unconventional marketing approach.
This 2013 Typography calendar, from Studio Hinrichs, features some very unique type faces, that are sure to please the typography lover in us all.
The biggest paper news during the PRINT 13 show in Chicago this past week, was the announcement by International Paper of the permanent closure of its Courtland, AL, mill. As to the show itself, digital remains front and center, and within digital, papers treated for continuous-feed aqueous inkjet, continue to be the buzz.
Encourage your client to be bold, to embrace and enhance the design with his/her paper choice. Just off the top of my head I can think of ample ways to do so.
This week, PaperSpecsGallery.com features a perfect match of tagline and corporate Identity. "Make Your Presence Known" is the mantra of At Media, a boutique branding agency in Philadelphia. And with this fun, colorful and inventive business card, they've done just that.
