The package that you are about to view from the www.paperspecsgallery.com team is a clear example of how "less is more." The bold black type on bright yellow stock screams strength and detail awareness, and conveys a simple, clear identity that oozes trust.
The Gather Journal, a new food and lifestyle magazine, has published a gorgeous premiere issue. Printed entirely on uncoated stock, the journal’s deeply saturated images evoke an intimate mood on this paper. From the mouthwatering recipes and photography to the nutritious essays and enticing graphic design, it is satisfying in every way.
We at PaperSpecs would happily pay the toll to cross this bridge. The event invitation is an amazing blend of design and materials, right from the covers on. Two sheets of actual wood veneer have been printed and tipped onto the first and last panel of an accordion fold.
It’s yin meets yang. It’s “all business,” meets “let’s party!” Designed by and for an industrial design firm, this business card blends the latest trends, such as tactile letterpress printing and uncoated paper (two 130-lb. sheets duplexed to create stock so thick you could scoop ice cream with it).
When it comes to print, I like the unexpected. Iggesund’s promotion for the Invercote sheet incorporates an ample dose of it. There are many reasons to love this piece—yummy textures, surprising pop-outs, images that appear to be 3D…all ideas you’ll want to steal.
Call me lazy, but I’ve never felt the urge to buy my own paper for print jobs. As tempting as it sounds to order my own paper, there are too many potentially ugly consequences for me as a client.
Miron Construction’s self-promo brochure incorporates the essential elements of fine printing and design to build an exquisite marketing structure. From the rich, color-saturated spreads to the varnishes and elegant foils, the reader is treated to elegance, excitement and innovation at every turn of the page.
What began harmlessly enough as a discussion on one of my LinkedIn groups quickly went downhill. It even got political and downright patriotic. The 8.5x11" sheet, our most common letter size, is often confusing to outsiders—i.e., people that come from countries using the metric system, like yours truly.
The deep V-shaped envelope flaps, the coordinating envelope colors, and the envelope lining that matches the pattern on the main invitation...that is the kind of attention to detail you want for a special occasion. The highly textured feel of the paper (Fabriano Watercolor Paper, White, Matte) enhances the design motif, which is inspired by old-world Mexican tiles found at the venues where these events took place.
Bond, the Finnish brand agency and designer behind this identity package, is fully immersed in an evolving trend that has the potential to impact printers in a big way. It’s the “Less Is More” design trend.
