Confused about Whiteness and Brightness? Brightness is a traditional measure that still appears on most packaging in the United States. The TAPPI standard (GE brightness) measures the ability of a paper to reflect blue light. Whiteness measures paper in the same way the eye sees it.
This week PaperSpecsGallery.com spotlights a corporate identity piece created for Water for People that features a pocket folder, letterhead and business card, that creatively highlights the mission of this organization.
This week, PaperSpecsGallery.com features the Stoutnik beer label for Stoutnik Russian Imperial Stout. The all-black packaging, frosted matte black bottle and blind-embossed dot pattern make this bottle label stand out!
This week PaperSpecsGallery.com calls attention to a promotional piece from Corinne Grassini, a California-born fashion designer and the founder of Society for Rational Dress.
This week, PaperSpecsGallery.com features Wayward Arts magazine's seventh issue, Napkinisms. The printed, embossed and folded squares pay witty homage to the many romantic overtures, great inventions, clever marketing campaigns, and inspiring doodles birthed on cocktail napkins.
Every three years, Clampitt Paper sponsors a special competition for designers in the Dallas/Fort Worth area. PaperSpecsGallery.com shows the winning Paper Trail Wine Label.
In an unlikely ménage of capitalism, environmentalism, and rock 'n' roll, on CNBC’s Squawk Box this morning, Michelle Caruso-Cabrera and Steve Liesman of CNBC were jamming with Chuck Leavell, keyboardist for the Rolling Stones, environmentalist, tree farmer.
A colored sheet makes a marvelous base for a number of outstanding marketing pieces—and I am not talking fluorescent, eye-catching fliers that announce your next garage sale.
This self-promotional piece from GLS Cos. in Brooklyn Park, MN, contains all the bells and whistles, literally, to create a memorable and engaging experience.
This week, PaperSpecsGallery.com features a very elegant invitation that was designed for the grand opening of Herringbone, the happening eatery of former Top Chefs Baumgarten and Malarkey in La Jolla, CA.
