Ever thought about the link between forest fires and your printing choices?
Slowing down and following a "Best Practices" method to paper trials and qualification will save you time and ink costs by focusing on ink and paper surface compatibility. As your cost for a better inkjet paper and print quality go up, your ink usage should go down. But only if there are best practices in place.
You can get your desired color of paper (and weight, for that matter) custom made by a paper mill. Just for you. Just the way you (or your client) likes it. In fact, most mills have always offered this as an option, yet not many printers or designers that I’ve met seem to know it.
Growing up, my crazy uncle used to say “You can call me whatever name you like, just don’t call me late to dinner.” A clear name is important and I think of my uncle whenever someone asks me "Why does a paper change its name when used in different markets?"
While everyone else still zigs, these artists zag. They are renegades who defy the "people-only-buy-based-on-price" theory and produce stunning, handmade wares. And their business cards zag right along with them.
Once a product gets close to release, the system vendors begin to hand out prepared print samples and they also offer to produce output from files provided by existing customers and sales prospects. This stage is symbolic because it signifies that the vendor believes that the product is ready for market.
Last week, Canon Solutions America held a special inkjet event at one of its best customers, IWCO Direct in Chanhassen, Minnesota. IWCO Direct produces millions of letters a month as part of direct mail campaigns for many major brands. The variable component of these campaigns is printed and finished on a range of equipment including Canon Océ monochrome toner and color inkjet offerings.
If your swatchbook is 2+ years old, make sure to check and see if a newer version is available; your clients are relying on you to be the well-prepared professional we both know you are.
I was stunned. Stunned that someone I would consider an industry expert obviously did not know their stuff. With an easy swagger he interchangeably used the terms "whiteness" and "brightness" and "shade." Well, my mother taught me "If you cannot say something nice..." Anyway, here I am to set the record straight.
Lights! Camera! Design! This holiday calendar gift from Taylor Design sets an identity-packed scene with engaging script, brilliant paper plotting and thrilling illustrations.
