Success in business derives from your ability to say what you do and do what you say. Proof points such as testimonials are valuable because they allow your printing company to show that your solutions actually do what you say they do.
Print salespeople don't give much thought as to how they will handle a conversation. As a result, the client doesn't really understand what the salesperson is trying to achieve—they are not receiving structured, easy-to-understand communication. It's vital to spend a little time planning before sending any communication out.
In the case of communications, one must be able to successfully explain his or her point of view to others. My favorite style of communications uses The 5 Why’s Communications Model. By asking yourself or others "why?" approximately five times you will be able to reach the root or source of the question and gain real information and thus results. This method not only helps us to focus our conversations but to also gain a better understanding of others.
CrazyTown makes you stronger. It makes you better. You learn coping strategies and organizational tricks you never knew existed. Embrace the crazy. It can be your friend. And, if work is that busy for you, it SHOULD follow that sales are up (or they will be soon).
Quality and customer service—and price for that matter—are all intertwined. You can have the best quality procedures to run your projects efficiently, but if your customer service team falls short of expectation, you lose.
What would you say is your number one fault as a salesperson? Time and time again, this question is asked and time and time again the answer comes back...that is the subject of this week's blog by NAPL's Bill Farquharson.
Generation Y is completely comfortable analyzing your products and services and breaking them down into sound bites, product features, business briefs, and creating a deep product comparison with little effort. As a result, they are not influenced by hollow marketing efforts designed to create leadership positioning when the facts do not support a company’s claims.
To be an effective salesperson, you must possess the ability to be tactful when things don’t go your way. If you exhibit grace under pressure, your customers and prospects will remember this and be more inclined to send work your way in the future.
If you sound like everyone else, you lack great content. People can duplicate your ideas, but they can’t replicate your DNA. So, what do you bring to your stakeholders–online and offline—that is great content?
This 2013 Typography calendar, from Studio Hinrichs, features some very unique type faces, that are sure to please the typography lover in us all.
