This week's piece, by designer Claudia Neri of Teikna Design, is a clever interactive business card that shows off some of the projects that the firm has produced. Now, what a wonderful way to entice clients and entertain them!
Print isn't going anywhere. What we print, and how much we print may fluctuate with the times, but printing has been around since Mesopotamia 3000 BC. In the mid-15th century the printing press came along and made things easier for everyone and has continued to evolve into and beyond the present day. That’s a pretty long run to be simply wiped off the earth with the advent and purchase of tablets, e-readers and smart phones.
If you have been a regular follower of this blog, you know I have been looking to redefine print for some time. Over the past 12 months, I offered several different definitions, none of which I really found to be "the" definition. So I decided to rethink the process and create, develop, conceive of a brand new characterization.
You asked the customer whom they are currently printing with and you hear a response. What happens next can be a deal breaker. Learn more in this week's blog by NAPL's Bill Farquharson.
The definition of "entropy" is...the predisposition of all matter and energy in the universe to evolve toward a state of chaos; the inevitable and steady deterioration of a system or entity. Does that sound like YOUR business these days?
Success in business derives from your ability to say what you do and do what you say. Proof points such as testimonials are valuable because they allow your printing company to show that your solutions actually do what you say they do.
Print salespeople don't give much thought as to how they will handle a conversation. As a result, the client doesn't really understand what the salesperson is trying to achieve—they are not receiving structured, easy-to-understand communication. It's vital to spend a little time planning before sending any communication out.
In the case of communications, one must be able to successfully explain his or her point of view to others. My favorite style of communications uses The 5 Why’s Communications Model. By asking yourself or others "why?" approximately five times you will be able to reach the root or source of the question and gain real information and thus results. This method not only helps us to focus our conversations but to also gain a better understanding of others.
CrazyTown makes you stronger. It makes you better. You learn coping strategies and organizational tricks you never knew existed. Embrace the crazy. It can be your friend. And, if work is that busy for you, it SHOULD follow that sales are up (or they will be soon).
Quality and customer service—and price for that matter—are all intertwined. You can have the best quality procedures to run your projects efficiently, but if your customer service team falls short of expectation, you lose.
