If you think your job is over once the order ships, think again. There’s a reason why they call it the "Sales Cycle." In this week’s blog, Bill Farquharson gives you a strategy for what to do when you think you’ve already done everything you need to do.
Many of the budget-killing mistakes that risk customer loyalty can be dramatically reduced or eliminated by putting together simple checklists, and getting everyone to follow them. Ah, there's the rub, you say! How do you make systems work consistently? We found the way!
Research shows that approximately 90 percent of all U.S. businesses lack a formal strategic plan and of those organizations with them, only 10 percent say they fully implement it throughout their organization. So if you and your organization find yourself in the majority you should consider asking yourself the following.
Your customers are waiting for you to solve their problems. Show them clearly how you can do that and you'll craft a marketing message that really works, boosting your sales and your reputation.
From working at a computer to socializing, playing games, paying bills, taking notes in class, doing homework, reading books, watching TV and texting, we are all spending an increasing amount of our lives looking at screens. But at what cost to our health?
Do you have a rockstar in your midst? Someone who is always above quota, who all the other salespeople idolize? I’ve been that person and I’ve worked with that person. If you don’t have one, you should get one, grow one, steal one or clone one, 'cause they are nice to have around.
This week, PaperSpecsGallery.com calls attention to an invitation that was created by design team EBD for the Denver Museum of Contemporary Art's annual fundraising gala. The end result is a keepsake that recipients will want to keep for a long time to come.
Although smaller accounts can seem to be a colossal waste of time, they actually hold great value, and while your instinct is to not pay them a lot of attention in the hopes that they drift away on their own, Bill Farquharson has another thought for you in this week’s blog.
A great strategy is something that needs to be worked on every single day by many different individuals in a corporation. It is no longer the domain of corner offices. It’s definitely worth the effort since corporations that are driven by a strong strategy usually outperform those without one.
Apple is very good at upselling me. They plan all their products and marketing around the upsell. Many printers apply a standard profit margin to the services they offer to a particular type of client. Upsells should have a different markup.
