How does the word, "no" effect you? Is it a hand in the face? A roadblock? The end of the line? Or does it pass through you like a ghost in a Harry Potter novel? Your ability to handle or ignore that word will largely determine your success in Sales. Find out more in this week’s blog by Bill Farquharson.
The naming of a company or a brand can be incredibly complex, but following these six simple steps can greatly simplify the process. Whether you are looking for a name that is challenging, logical, inspiring or industry-specific, the naming process can prove enormously rewarding if done correctly.
Whether it's a Victorian row house in the city, an igloo on the frozen tundra, a tent in the mountains, or a house in the tallest tree, there's just no place like home, and there's no better way to show off what Event Crashers in in Franklin, IN, can do than with this clever promotional piece.
Well, it’s finally here! Today is a very special selling day, probably the most important of the year. Bill warned you back in July. Did you listen? If not, take his advice today from this week’s blog.
As a brand marketer you know that it’s essential to look back at the strategic solutions that have worked best and drop the ones that haven’t. That’s a lot better than holding your breadth hoping that your business will grow on its own.
For a long time now, the U.S. Army has been recruiting volunteers with the slogan, "Army Strong." When we speak of M&As in the printing and packaging industry, the thinking behind "Army Strong" should remind us that growth by acquisition can be a strategy for sellers, as well as for buyers.
Building a brand voice is one of the most important things your business can do for not only public image, but communicating with customers and prospects as well. What you say matters, but how you say it has equal weight. So start paying attention to your brand voice today.
Adding a QR code to an e-mail blast feeds the dislike creatives have developed for these odd looking squares. Don’t get me wrong, QR codes as such are an interesting tool if used creatively and sensibly. But we pretty much ruined it from the get-go and now...
As I always try to tie my own experiences into lessons for you, here is yet another installment. If you do ANY of the following things, please stop. And if you are not sure if you are doing any of these or not, please try to schedule an audit of your policies and processes.
You are asked to bid a job but you lose. Game over? Absolutely not! You could still steal this customer. Find out more in this week’s blog by Bill Farquharson.
