When the holidays come, we are all ready for some well-earned time off. During that time off, It’s time to forget about printing for a few days and enjoy the break. But you don’t want your customers to forget you...
Last week, USA Today published a column entitled "Paper may be bad for trees, but it is good for people," by Tal Gross, an assistant professor at Columbia University. Here at Two Sides we could not agree more with the findings and statements related to the benefits of paper for education and learning.
Achieving a Best of Print and Digital Award provides the winners with some bragging rights and real credibility because the award is based upon customer feedback answering one simple question: "What is the likelihood that you would recommend XXX Company to a friend or colleague?" Previous winners have leveraged the award to boost their credibility with new prospects and existing customers to increase sales. Earning "best of" also helped them improve employee morale, talent acquisition and employee retention.
Trade shows are back! After years of nothing, trade show activity has renewed. With it, you need to have skills as a salesperson to not only work the booth but work with the entire floor. In this week’s blog by Bill Farquharson, you are reminded of some of those critical skills.
Practice a modified form of the golden rule. Communicate with others the way they want, not the way you want. At your first meeting, find out how your prospect prefers to be contacted — email, text, phone, online meeting, breakfast meeting, Slack, or some other way — and do it.
We all spend an incredible amount of time ‘searching,’ which draws to us to a reasonable and logical question to ask.
Attracting new customers will cost your company 5x more than keeping an existing customer, so it's important to take advantage of gaining share of wallet with your existing customers. At Butler Street, we use and teach Key Account Management to add focus and process to identifying growth opportunities and advancing relationships.
Every print company drops the ball once in a while. What comes next makes all the difference in whether it was a good screw up or a bad one. That's the subject of this week's blog by Bill Farquharson.
New research highlights the importance of forests, and the future of straw can revolutionize the printing industry.
What's the quickest way to irrelevance? How about claiming you're still relevant? Isn't this what many of us do in the commercial printing industry? We stand on our soapbox and cite this or that study claiming variations on the theme "print's not dead." When you phrase things negatively, aren't you giving credence to exactly the opposite viewpoint?
