In the first part of this discussion about what motivates owners of print and packaging companies in transacting mergers and acquisitions, we noted that every buyer and seller needs to have a clearly defined “why” in mind whether a deal is on the horizon or not. Now, let’s address what drives the thinking of buyers who are actively pursuing acquisitions.
As of 2013, there were approximately 10 million brands in the world with one billion Websites that are active. That’s clearly a lot of brands providing potential customers with a huge number of choices. With an average daily exposure of 170 advertising messages there is a good amount of messages battling for mindshare for a customer’s attention. The following are five quick, innovative, DIY ways to improve your brand’s performance.
It’s amazing how much a buyer can learn when they ask "How's Business?" I am always surprised at how much information printers give away when they answer it.
Using video for your business doesn't have to be time consuming or expensive. With some basic equipment and time invested in a good script, you can add a new dimension to your marketing and help your business stand out.
You’ve spent all that money to attend a trade show. Prospects are walking by you but you don’t know what to say to engage them in conversation. Suddenly, you flashback to your junior high school days and those awkward dances where no one talked to each other. Had you known you were just two words away, everything would’ve been different. What are the two words? Find out in this week’s blog by Bill Farquharson.
Do you know a "John Galt?" They’re the ones many current television shows, movies, and the politically-correct ("PC") crowd like to characterize as "greedy, underhanded" people who "can't be trusted to give workers a fair wage" or a clean work environment.
If last week was my time to be whiny, this week is all about gratitude and celebrating forward progress. Today I am going to name names. I am going to tell you about a handful of people who read my cry for help last week and responded with generosity and some great ideas, as well as encouragement and commiseration.
I think we can agree that positive word-of-mouth is one of the best marketing tools any business can have. To get this to work, you need what I like to call "war stories" that are affirming. These are customer experiences about doing business with you that are so compelling they want to share the story with their friends and colleagues.
This week, PaperSpecsGallery.com features "It's Okay To Leave Them Hanging," a clutch purse made of paper that shows how retailers can communicate with their customers in an unexpected and very compactful way.
I love good e-newsletters from printers and others in this industry. They can be an effective part of your suite of customer communication tools. They can’t stand alone (no one channel can), but if done well, they can help your reputation and grow your audience.
