Websites are supposed to bring prospects to your company and assist you in turning them into clients, but in many cases they actually are killing these chances. So why does this happen so much of the time and what can you do about it is the million-dollar question.
Yikes! I’m coming to the end of all the great questions that I got earlier this year when I asked for help with my super secret project. And this week's is a DOOZY. Here it goes...
We have to salute the team at Studio Hinrichs who designed the following Calitho promotion to create an impact with size, color and presentation. Standing out at a stately 35x23, the commemorative rendition of the U.S. flag makes a bold, graphic statement.
Consider giving letter campaigns a role in your coordinated "prospect nurture program." Weave in the occasional letter to your outreach plans that include an intelligent mix of e-mail, telesales, direct mail and direct sales efforts. Recipients will appreciate the thoughtfulness of your marketing approach and will likely be more inclined to undertake your intended actions.
Your voicemail messages go without a return call. Your price is too high. It’s like Sales Groundhog Day. The good news is, you are getting frustrated. Wait, that’s good news? It is if you follow the advice in this week’s blog by Bill Farquharson.
As an investment banker to the printing and packaging industries, New Direction Partners has participated in scores of such transactions. While no two mergers were exactly alike, all of them followed a five-part sequence of events that we recommend as a model to all of our clients seeking to merge with other companies.
Thinking there’s no foolproof system for avoiding marketing missteps completely is not a realistic expectation, but there are certain warning signs you can watch out for as you prepare your next marketing campaign.
As many of you know, Two Sides has been working with several Fortune 500 companies in North America to encourage best practices for environmental marketing related to paper. Our ongoing campaign has been successful, with 33 companies out of 60 removing their claims—a 60 percent success rate to date. But our target is 80 percent and we continue to add new companies to our list regularly.
Welcome back Printing Impressions’ readers! In my last post, I discussed three tips to help you become the best marketing services provider possible. In this post, I will outline my last two tricks to help your business seal the deal.
Ryan Sauers is back from taking a break to write his new book, "Would You Buy from You?: Your Brand Makes the Difference." One key point he mentions is that if you want to change badly enough you will find a way—and if NOT—you will find an excuse.
