Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot and FEI tribe leader Org how building a competitive positioning grid can help FEI’s staff stay on message and counter buying objections. This week, Marka discusses how plain, text-only e-mails can achieve better results for FEI than traditional promotional e-mails.
For those of you not lucky enough to work in the TV age, we were able to harness massive televised networks and get our “message” out there quickly. Then, it was more about who could grab the most number of people’s attention and pull them in with our creative brand marketing campaigns. Boy I miss those days!
If you don’t already have a sample system in place, try to make sure all requests are addressed by a qualified human being who can have an intelligent discussion with the requestor about their business, and the type of work they are looking to see. This is a great way to open a dialogue that focuses solely on the needs of the requestor. Listening is a skill, and it’s appreciated.
Print has not been included within the trending universe for some time and I doubt that it will ever make its way back to any of the top trending lists in the future. Not because print is dead (for it is not), not because print is an old-fashioned technology (again it is not), but because print will not get back in vogue until the “identity” of print is changed and updated.
This week International Paper announced that it is in talks with Unisource regarding a proposed merger of xpedx, International Paper's distribution business, and Unisource. So what will this mean?
If employees are happy, they will enjoy working there, and the end result is that customers see the benefits as well. Don’t be afraid to hear what your employees have to say. Most companies fear the worst, but these fears are unfounded. If done right it can be a very positive experience.
When I hear someone talking about how they're so busy that they had to neglect a task, I suspect the issue simply isn’t a priority for them. Business (busy-ness) is a false pretense that gives cover to someone who doesn’t feel comfortable telling you the truth.
Okay, so the gods did not bless you with the looks of Zeus and the body of Adonis. You are not outgoing and upbeat and charming. You can still succeed in sales by developing a skill that is just as powerful and far more genuine. Find out how in Bill Farquharson's blog.
In this current economy it may not be possible to give someone a raise to entice them to stay with your company. In some industries turnover is a fact of life, but you CAN avoid being a revolving door and slow down your turnover rate.
It turns out that social media is a balancing act that requires a significant amount of concentration and therefore a significant amount of time. Therefore, for many, your CONTENTtrating decision brings you to what motivated you to begin posting content in the first place.
