Catalyst Paper posted a net loss of $9.8 million in the first quarter of 2013. "The Chinese economic rebound has driven pulp shipments and prices up," said Catalyst President and CEO Kevin J. Clarke. "But we had much tougher conditions on the paper side of the business."
NGP Capital Resources is closing its third non-energy middle market portfolio investment. On April 22, 2013, the company closed a $17.5 million Second Lien Term Loan to fund a portion of the acquisition of IGI Corp by Nekoosa Coated Products.
Creative branding usually does not make a brand successful. Creative brands do. So if you happen to be looking for the next big idea from your creative digital agency to re-launch your company after years of stalled brand growth, you might want to begin your search with some intelligent strategic planning. That should be done in-house, or guided by an outside firm but focused on your in-house management team.
Building a social media presence is easy for printers if you mine your Website for great content. Think “value” and “informational,” not “sales” and “promotional.”
Last week, Fire Enterprises, Inc. (FEI) marketing maven Marka told savvy salesperson Zoot and FEI tribe leader Org how plain, text-only e-mails can achieve better results for FEI than traditional promotional e-mails. This week, Marka and Zoot discuss why FEI’s marketing communications should prioritize compelling offers over flashy designs.
The words in the song “The Only Way I Know,” by Jason Aldean, Luke Bryan and Eric Church, embody the characteristics that winners have. Winners don’t always “win” but always show strong character in how hard they try along the way.
The National Geographic Society uses one paper supplier for both gravure and offset printing, which is one way the group has been able to manage costs.
“We only have one supplier, one make of sheet that we use, which allows us to partner with our paper supplier for strategic buys,” says Phil Schlosser, National Geographic Society Production Services SVP. “We can take advantage of their slower times versus their peak times.”
There are three major components the National Geographic Society looks to when trying to manage costs for their photo-heavy publications: Quality, costs and environmental impact.
Is it harder to sell now or way back when? Let's look at a few sales challenges and make a comparison. Before we begin, let's define "way back when" as the pre-Internet era. If you need a more specific date, let's go with the early '80s. Mullets were hot and disco was dead. Okay. Let's have a look...
Printers need to accept that your Website is the first place an interested person will visit when hearing or seeing your company's name. When I get to your URL, I expect to find out exactly what you do, what products and services you can offer me, and why I should consider you and not your competitors. All in under 90 seconds.
There is a misconception among some that sales is all about being aggressive and getting there first, being the loudest, and wanting it the most. While determination and persistence are absolutely critical to a salesperson’s success, sometimes the best thing you can do with a prospect, or even a customer, is to hang back.
