Invisible Investments-Unseen Assets
November 14, 2016 at 9:47 am

Businesses with beautiful showrooms, great quality and service, with a recognizable logo and brand colors are usually well-known, successful franchises. These type businesses have an X-factor, those unseen investments that are actually invisible to their customers. However, if you are a professional observer, like myself, it's only natural that you’ve developed a kind of X-ray Vision, to see these invisible investments.

The Anatomy of a Smart Strategy
November 11, 2016 at 1:13 pm

When you think about what makes a smart strategy, the first thing that pops into most people’s minds are its elements or dimensions.

Four 'Keys' to Key Account Management
November 11, 2016 at 11:37 am

Key accounts, strategic accounts, enterprise accounts. Only the names change. The reality is the same. It is the only area I know of where companies intentionally increase their costs and decrease their margins.

Promotional Products Company Scores Big, Tips Its Hat to Trump Victory
November 10, 2016 at 1:24 pm

Ace Specialties, a promotional products, uniform work wear and personal protection products company based in Lafayette, La., is profiting handsomely from Donald Trump's presidential campaign and victory. Campaign finance records filed this summer revealed that the Trump campaign spent at least $4.7 million on personalized merchandise supplied by Ace Specialties.