How AI Is Reshaping Sales Productivity
The conversation around AI is impossible to ignore, and for sales leaders in the printing industry, it shouldn’t be. In this video, sales expert Emily Yepes shares a practical, sales-first perspective on how to think about AI during periods of real disruption.
You don’t need to be an AI expert to lead effectively right now. You do need to understand when technology shifts matter and how they impact the way sales teams operate. Just as 2020 forced sales organizations to rethink how they sold, AI is challenging leaders to reassess productivity, workflows, and how reps spend their time.
There’s no reason to believe AI will replace salespeople, especially in complex, relationship-driven printing sales. But there is every reason to believe that sales teams who use AI intentionally will outperform those who don’t. The advantage goes to leaders who can separate hype from usefulness and guide their teams toward tools that improve preparation, efficiency, and customer conversations.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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- Business Management - Marketing/Sales
Emily Yepes is a powerhouse sales trainer and revenue producer who lives at the intersection of sales theory and real-world execution. What sets her apart isn’t just her deep knowledge of sales doctrine —it’s that she’s still in the trenches, consistently ranking in the top 5% of over 400 Sandler sales executives worldwide. She brings that same performance-driven mindset to every training room she enters. Emily coaches the sales teams of printing and packaging industry leaders, including JS McCarthy Print+ Packaging, The Packaging School, Canadian Printing Industries Association, Norkol, ImageMark, and Sonoco on everything from prospecting and consultative selling to negotiation and account management. Her average training score? A near-perfect 4.9 out of 5—proof that her clients don’t just learn from her, they love learning from her. She doesn’t deal in hype. Emily brings a practical, psychology-based framework to sales, helping professionals rethink the way they approach buyers, conversations, and themselves. Her philosophy is clear: great salespeople aren’t born—they’re trained. With the right mindset, anyone can learn to breakdown buyer resistance and build real trust that lasts. Approachable, direct, and refreshingly honest, Emily’s training style resonates with sales teams at every level. Her sessions leave people not only inspired—but equipped to sell more and sell better.
