Five Easy Ways to Create Momentum for Print Sales

First steps are vital in successful print sales

And they are easier to create and achieve than you might think. Look back at my last blog to find out more.

But how do you keep going after the first step?

The success of the first step only works if you keep going. You need to capitalize on the first step by creating momentum.

Here are five ways to keep momentum:

1. Keep setting small targets

Create a first step for every day. Mix up your activities but start every day with an easy task. It is a great way to start momentum.

2. Chunk down

Do you have a bigger target? Winning the big client or creating a revenue target can seem overwhelming. So break the process down. You may not win the big client today, but you can create LinkedIn connections with three people at the organization or prepare a series of mail pieces to send to the prospect. You won’t achieve your monthly target tomorrow, but you can make a percentage of it.

Smaller tasks are less daunting. Instead of being paralyzed by the bigger picture, create targets that let you start a larger task.

3. Create a sales diary

Everyone should have a sales diary. But I am constantly surprised at how few people actually have a simple sales diary that helps them drive their sales. I cover sales diaries in detail in my book “How To Succeed At Print Sales”. But I basically have a simple electronic task list. Every time I have a contact that I need to make with a prospect, I enter it into my task list for the day that I want to carry this out. Every day, I then have a ready-made list of prospects to reach out to.

By the way, clearing ten contacts off my daily list is a great first step target to start the day with.

4. Log your activity

Sometimes it can feel depressing that you are not making the progress that you had hoped for. Do make a list of all the activity that you have done. You will see that you have made progress, even if it hasn’t yet resulted in sales.

5. Create competition

Know someone else in sales? Have a contest! See who can be the first to have five conversations with prospects. Or the first to win a certain amount of revenue.

The contest doesn’t have to be with someone at your organization. It can be anyone in your network.

Keeping up momentum doesn’t have to be hard

Use one of these strategies to make the most of a first step.

Learn about how to create practical sales diaries and how to set sensible targets

Check out “How To Succeed At Print Sales” which covers all these topics and much more in great detail.

Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.