The good news? There are no price increases on tap for January. The bad news? Not much else has changed. The opportunity? Align yourself even more effectively with direct marketing clientele, using a multitude of integrated channels, to keep direct mail fresh, vibrant and relevant. And we have three of the nation's top print producers of direct mail to elaborate on the subject.
Commercial Printing Industry News Briefs from Printing Impressions’ November 2014 edition, including Cenveo Inc., Specialty Print Communications, IWCO and Colonial Press.
CHANHASSEN, MN—To meet growing demand for highly personalized direct mail campaigns, IWCO Direct, a provider of direct marketing solutions, has expanded its digital platform with the addition of Océ ColorStream 3900 digital inkjet presses from Canon Solutions America at its facilities in Chanhassen, MN, and Hamburg, PA. The added equipment provides for even greater capacity to produce highly personalized direct mail packages while providing significant postal savings.
The addition of Océ ColorStream 3900 digital inkjet presses at its facilities in Chanhassen, MN, and Hamburg, PA, will provide IWCO Direct with even greater capacity for highly personalized direct mail packages. In addition, the new equipment will also help the company reduce postal expenses significantly.
Direct mail provider IWCO Direct strives to produce the most opened package in the mailbox. Learn why Océ digital printers with Océ PRISMA® workflow software provide the competitive edge it needs to reduce cycle times, streamline workflow, and deliver increasingly personalized messaging for its customers.
Commercial printer equipment installations and other news from Printing Impressions’ August 2014 edition, featuring Printing Impressions' recent "Opportunities in Wide-Format Digital Printing" colloquium; and Ultradent Products, which specializes in the dental manufacturing markets.
IWCO Direct has installed an Inveloper wrap-based finishing system at its facility in Chanhassen, MN. This addition provides the opportunity for increased direct mail open and response rates through highly personalized envelopes and selective inserting.
Grocery store circulars, fashion flyers, furniture and appliance advertisements. One usually thinks of these as smaller parts of a larger whole, like a daily or weekly newspaper. But, for Nicholas Maiale and his crew at Pennsauken, NJ-based Inserts East, these free-standing inserts (FSIs) are shining stars themselves.
Commercial printer company and personnel news from Printing Impressions’ July 2014 edition, featuring, Bookmasters, Mossberg & Co., Quad/Graphics, Multi-Craft, Maestro Media Print Solutions, GLS Cos.
Direct marketing industry veteran Wes Sparling has joined IWCO Direct's sales and marketing team as vice president of marketing strategy. Sparling will lead client campaign strategy development to help guide creative execution and production.