Butler Street

Protect and Grow Your Revenue
July 25, 2016 at 3:04 pm

Customer Loyalty is perhaps the most critical, most misunderstood (and ironically, one of the most easily measured) concepts in the business environment today, and it is important to recognize how understanding loyalty can lead to growth. Customer Loyalty isn't the same as Customer "Satisfaction." Satisfaction is a measure of how well you are doing the job that customers have asked you to do.

Secrets Your Sales Reps are Hiding that are Killing Your Business
July 22, 2016 at 11:12 am

It's common that when a salesperson wins a deal, it is because he/she built strong relationships, understood the current challenges, and conveyed how their product or solution would solve those challenges. But, when a deal is lost, it was because "The price is too high" or "We don’t have XYZ."

Don't Plan Your Client Meeting on the Exit Ramp
June 24, 2016 at 1:47 pm

You’ve finally gotten a meeting with the Key Decision Maker at a large client or prospect. You’ve picked up your colleague at the airport and when you get to the exit ramp, the conversation goes like this: "Ok, we’re getting close, now what are you going to say and what am I going to say?" Has that happened to you?