Customer Loyalty is perhaps the most critical, most misunderstood (and ironically, one of the most easily measured) concepts in the business environment today, and it is important to recognize how understanding loyalty can lead to growth. Customer Loyalty isn't the same as Customer "Satisfaction." Satisfaction is a measure of how well you are doing the job that customers have asked you to do.
It's common that when a salesperson wins a deal, it is because he/she built strong relationships, understood the current challenges, and conveyed how their product or solution would solve those challenges. But, when a deal is lost, it was because "The price is too high" or "We don’t have XYZ."
You’ve finally gotten a meeting with the Key Decision Maker at a large client or prospect. You’ve picked up your colleague at the airport and when you get to the exit ramp, the conversation goes like this: "Ok, we’re getting close, now what are you going to say and what am I going to say?" Has that happened to you?
The Best of Print & Digital Award recognizes printing companies with the highest customer loyalty.
Have you signed up for the Best of Print and Digital program yet? Mary Ann McLaughlin, managing partner at Butler Street, lays out the core principles behind a proven methodology to ensure that once you bring on a client, you continually advance your relationship with them.
Have you signed up for the Best of Print and Digital program yet? Mary Ann McLaughlin, managing partner at Butler Street, describes why the Net Promoter Score is proven to be one of the only data-driven predictors of future revenue.
Have you signed up for the Best of Print and Digital program yet? Mike Jacoutot, Founder and Managing Partner of Butler Street, reveals how leveraging a Net Promoter Score Survey can help you optimize your business for sale.
Have you signed up for the Best of Print and Digital program yet? Mike Jacoutot, Founder and Managing Partner of Butler Street, reveals how utilizing Net Promoter Score Surveys can be the key to growing your company's EBITDA.