In the hundreds of companies that we have studied at Butler Street, along with the analysis from our research division, we have found some common themes in companies that struggle to win. If your company allows any of the following situations to happen, it may well be what’s preventing you from winning and will certainly be what will prevent you from winning in the future.
Earlier this year, my partners and I were asked to lead a panel discussion on this topic for an audience of 120 C-level executives. Our research, which includes direct client interactions, Voice of the Customer and Net Promoter Score surveys all indicate that INNOVATION is the #1 desire of end-user customers.
Social Selling is to the sales profession what Content Marketing is to the marketing profession. It’s the one subject that sales experts are discussing in professional circles, both online and in sales meetings. Social Selling is a concept that develops the sales representatives' social networks.
Butler Street in conjunction with NAPCO Media, Printing Impressions, Print+Promo, announced its 2017 Best of Print & Digital Winners.
There are many different ways to measure Customer Loyalty. Some are very effective - and some can actually be misleading! According to Bain and Company, companies who effectively measure and manage loyalty outgrow their competitors by a factor of 2:1. Take this quick 4 question survey to see how YOUR approach stacks up!
Companies with a system of reinforcing activities designed to manage major accounts lose fewer clients and grow faster than their competitors! Download this Issue Brief to learn about the major causes of client risk and how to use Net Promoter Score(r) to build a Key Account Management program that will put you on the path to faster growth!
Understanding Customer Loyalty is fast, easy and practically free! With the right process in place, you can understand where you have risk and where you have opportunities to grow your accounts. Download this Sample Report to see what a best in class Loyalty Analysis looks like.