Webinar: 10 Reasons You May Regret Not Performing a Net Promoter Score Survey
ATLANTA—November 5, 2015—Perhaps you've been considering participating in a Net Promoter Score survey, or you're not sure how it can help you. The Net Promoter Score survey—developed in 2003 by Fred Reichheld and Bain & Co.—is based on one simple question: "How likely is it that you would recommend [your company] to a friend or colleague?"
The foundation of the survey is that every company’s clients can be divided into three categories: Promoters, Passives and Detractors. Customers respond on a 0-to-10 point rating scale and are categorized as follows: 9-10 Promoters: very loyal and actively speak positively about your company; 7-8 Passives: these are satisfied customers, but vulnerable to competitive threats; and 0-6 Detractors: they’re unhappy customers who can damage your brand.
Attend this live Webinar hosted by Butler Street to learn the top 10 reasons you may regret not performing a Net Promoter Score survey. In addition to understanding the process of surveying your customers, a panelists of industry experts will answer your questions...live!
This Webinar is free and each is open to the first 100 registrants:
- Wednesday, November 11th, 5:00 p.m. EST
- Thursday, November 12th, 12:00 p.m. EST