A study finds 66% of online Americans have made a purchase as a result of email and nearly just as many (65%) purchased a product or service thanks to direct mail; This is nearly 3x the percentage who have purchased after receiving marketing messages delivered via Facebook (20%).
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising -- an increase of 18% since 2007, according to a new study from Nielsen.
A neuroscience-based study strongly suggests that greater emotional processing and internalization is facilitated by the physical advertising material than by the digital ads. Physical materials have a more personal effect, and therefore should aid (purchase) motivation.
A survey on what customers expect and desire from interactions with businesses. Among the findings -- 74% welcome direct mail if sent monthly.
A Google smartphone study finds that users notice mobile ads, that offline influences search, and that search results in purchases.
A review of user engagement with display ads finds that that nearly 40% of these ads are not seen by their intended audience.
The technology exists and is used throughout the media world to integrate nearly any event—including drupa—with print, multimedia, video, interactive sites and more. The one world of Neu drupa can be customized by country, language, need, niche, use, interest, exhibitor, product or service and be offered not only online, but in the same manner as is the HD broadcasts mentioned.
A new report finds that the majority of consumers feel there are too many digital ads, and that they are too pervasive.
According to a survey of mobile phone owners, 55.2% do not want promotional messages sent to their phones.
There are almost 187 million magazine reading adults in the U.S. -- and almost half (46%) are interacting with their favorite magazines exclusively in print.
