January 26, 2012 at 5:04 pm
The top elements of advertising that make women "take notice" are an easily found price (45%) and proof or details of quality (43%) followed by relevant messaging (39%) and ads that are easy to remember (28%).
Training and Education
January 20, 2012 at 10:43 am
According to a recent survey, Americans have declared their preference for paper-based media in a digital world with 70% stating they prefer to read print and paper communications than reading off a screen.
January 20, 2012
Wide Format Print Shop Live!, sponsored by Caldera, will offer an in-depth series of free sessions on wide-format printing and live demonstrations in booth #395. The Graphics of the Americas Expo & Conference will take place on March 1-3, 2012, at the Miami Beach Convention Center.
January 17, 2012 at 11:48 am
A study examining the shopping behaviors of 8,000 U.S. mothers shows moms are more likely than the general population to include use of QR codes in their deal-finding arsenal.
January 17, 2012
“This whole event is being blown out of proportion.” That’s a former Apple executive talking about the media drumroll for the education announcement the company is scheduled to make Thursday. Case in point...“Apple to Announce Tools, Platform to ‘Digitally Destroy’ Textbook Publishing”
January 4, 2012 at 6:25 pm
BIA/Kelsey expects revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015, representing a compound annual growth rate of -1.5%. BIA/Kelsey believes newer services (websites, video, social, mobile, SEM) rather than established Internet Yellow Pages platforms will be the primary digital growth drivers for directory publishers…
January 4, 2012 at 5:01 pm
A European survey finds that paper is still the favored medium of all age groups -- including young adults.
January 4, 2012 at 3:30 pm
A recent study of over 1,200 U.S. consumers looked at how people are using QR codes. While only 21% know QR codes by name, 81% of respondents recognize them by sight and nearly 20% of smartphone users say they have made a purchase after scanning.
December 6, 2011 at 4:53 pm
Consumers say they're more likely to open envelopes with color text and graphics on the front.
December 2, 2011 at 11:45 am
Epsilon Targeting's latest Consumer Channel Preference Study of nearly 5,000 U.S. and Canadian consumers, finds direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands.
