A new study from the NAA shows Internet users rely on local newspaper media - digital as well as print as key sources of news and information, and are engaging with their local newspaper across multiple platforms. Three-quarters (73%) have used newspaper printed circulars in the past 30 days.
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Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 30.7% in 2011 versus 2010. Additionally, digital coupon events increased 40.4% during this period.
Total U.S. Communications Industry spending is on pace to grow 5.6% in 2012, outpacing GDP growth of 4.4%, thanks to an improving economy and stronger-than-expected digital media results.
Dscoop grows every year, boasting a sell-out crowd this year of more than 2,000 attendees. One of the things I find unique at this conference is that people are happy, joyous and appear to be having fun in this industry.
A recent analysis of inbox placement rates of marketing messages show sharp deliverability rates in the second half of 2011.
A study finds 66% of online Americans have made a purchase as a result of email and nearly just as many (65%) purchased a product or service thanks to direct mail; This is nearly 3x the percentage who have purchased after receiving marketing messages delivered via Facebook (20%).
Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising -- an increase of 18% since 2007, according to a new study from Nielsen.
A neuroscience-based study strongly suggests that greater emotional processing and internalization is facilitated by the physical advertising material than by the digital ads. Physical materials have a more personal effect, and therefore should aid (purchase) motivation.
A survey on what customers expect and desire from interactions with businesses. Among the findings -- 74% welcome direct mail if sent monthly.
A Google smartphone study finds that users notice mobile ads, that offline influences search, and that search results in purchases.