Training and Education

Three-Quarters of Newspaper Readers Use Printed Circulars
April 16, 2012 at 1:15 pm

A new study from the NAA shows Internet users rely on local newspaper media - digital as well as print as key sources of news and information, and are engaging with their local newspaper across multiple platforms. Three-quarters (73%) have used newspaper printed circulars in the past 30 days.

FSI Coupon Activity Increased 30.7% in 2011
April 16, 2012

Kantar Media reports that retailer advertising expenditures increased 1.6% and retailer participation in Free Standing Insert (FSI) coupon promotion pages increased 30.7% in 2011 versus 2010. Additionally, digital coupon events increased 40.4% during this period.

Love of Print Is Secret to Dscoop’s Success
April 16, 2012

Dscoop grows every year, boasting a sell-out crowd this year of more than 2,000 attendees. One of the things I find unique at this conference is that people are happy, joyous and appear to be having fun in this industry.

Direct Mail Still Works and Consumers Still Want It
April 11, 2012 at 11:17 am

A study finds 66% of online Americans have made a purchase as a result of email and nearly just as many (65%) purchased a product or service thanks to direct mail; This is nearly 3x the percentage who have purchased after receiving marketing messages delivered via Facebook (20%).

Consumers Around the World Trust WOM Most
April 11, 2012

Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising -- an increase of 18% since 2007, according to a new study from Nielsen.

Using Neuroscience to Understand the Role of Direct Mail
March 27, 2012 at 10:01 am

A neuroscience-based study strongly suggests that greater emotional processing and internalization is facilitated by the physical advertising material than by the digital ads. Physical materials have a more personal effect, and therefore should aid (purchase) motivation.